Terms and conditions
ABOUT THE CONTEST
The [Ghar Laayein Aashirvaad] (the “Contest”) is launched by ITC Limited (“ITC”) and organized by Leo Burnett (“Organizer”).
Consumers participating or seeking to participate in the Contest shall individually be referred to as “Participant” and collectively as “Participants”.
Participation in this Contest is purely voluntary. By participating in this Contest, each Participant is deemed to have accepted the complete terms and conditions of this Contest available on https://aashirvaad.com as well as the decisions of ITC, which are final and binding in all matters related to the Contest. Successfully entering the Contest and winning a prize is subject to all requirements set forth herein.
ITC reserves right to terminate, modify or extend this Contest, at its absolute discretion, without assigning any reason whatsoever including extending, withdrawing, or discontinuing the same without notice, at its sole and absolute discretion and without any liability. All decisions of ITC in respect of the Contest and the prizes therein will be final and binding.
The Contest shall be live from 01.11.2026 till 10.11.2026 (“Contest Period”).
The Contest is subject to all applicable central, state and local laws and regulations.
This Contest is in no way sponsored, endorsed, administered by or associated with WhatsApp and Instagram. Each Participant is deemed to have released WhatsApp and Instagram from any claims and liabilities that may specifically arise in relation to their participation in this Contest by accepting these terms & conditions.
ELIGIBILITY
Only residents of India are eligible to participate in this Contest.
Individuals below the age of 18 years are ineligible to participate in the Contest. Any participation or entry by such individuals shall be automatically void and may lead to disqualification, at the sole discretion of ITC, without any further notice or obligation.
In order to be eligible for the prize, all Participants will be required to have valid address proof, government issued photo identity proof such as PAN Card/ Driver’s license/Voter ID/valid passport etc., a copy of which will have to be submitted at the request of ITC, without which the Participant will be disqualified from the Contest.
ITC reserves the right to exclude any person from the Contest on the grounds of:
(i) misconduct or criminal record; (ii) tampering with the Entry process or the operation of Contest; (iii) acting in violation of these terms and conditions; (iv) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person; or (v) for any other reasons, as it may deem fit and proper. No communication in this regard will be entertained.
The following persons are not eligible to participate: Employees of ITC Limited, its affiliates, agencies, partners, and their immediate family members.
STEPS TO PARTICIPATE
To participate in the Contest, Participants should follow the following steps:
a) Participants will visit the WhatsApp ChatBot link mentioned in our Aashirvaad bio on Instagram.
b) Participants will send the automated message appearing in the message box to the WhatsApp Chatbot and then share the image of their rangoli.
c) Participants will then share their Name as asked by the WhatsApp Chatbot.
d) Upon submission of Name, the Participants will receive a personalized Diwali greeting video from Rupali Ganguly which will also display the image of their rangoli.
e) Participants must upload the generated personalized Rupali Ganguly Diwali greeting video, received on WhatsApp, as a story/post/reel on their Instagram account.
f) Participants must use the hashtag (#GharLaayeinAashirvaad), tag the Aashirvaad Instagram page (@aashirvaad) while uploading the story/post/reel, and keep their account public. Participants must ensure that the Instagram Story is publicly visible at the time of participation.
g) The Contest will close at 23:59pm IST on 10.11.2026. Entries received after this time will not be considered.
h) The organizer reserves the right to disqualify any participant who: (i) Submits incomplete, invalid, misleading, or non-compliant entries. (ii) Uses fake, fraudulent, automated, or duplicate accounts. (iii) Engages in misconduct, abuse, or any activity deemed inappropriate by the organizer. (iv) Fails to comply with these Terms & Conditions.
As determined by ITC, in its sole discretion, entries must meet the following guidelines:
a) All entries submitted must comply with these Terms & Conditions and any Terms of Use of the Contest Website and Instagram.
b) Multiple entries per account will be considered during the Contest Period. However, if any entry is shortlisted for a reward, no further or previous entries submitted will be considered.
c) Cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or contain nudity;
d) Cannot promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
e) Cannot be obscene or offensive, endorse any form of hate or hate group;
f) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities;
g) Cannot defame, misrepresent or contain disparaging or slanderous remarks about ITC, its customers or its products, or other people, products or companies;
h) Must be original and cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media) without permission and cannot be plagiarized from any source;
i) Cannot contain background artwork, unless it is an original work of the Participant;
j) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which ITC wishes to associate;
k) Cannot depict, and cannot itself, be in violation of any law.
l) Participants making statements which are contrary to existing law, by-laws, public policy or established good practices shall be disqualified from further participating in the Contest.
PRIZE
For the purpose of this Contest, “Winners” means Participants who have won the Prize. “Prize” means the Prize won by a Winner(s), details of which are elaborated in Clause 17 below.
“Prize”: 100 Winners will be selected everyday as per Clauses 22-25 below.
One Winner will be given a Gold Coin weighing 1 grams of 24 Carat. Five Winners will be given a Silver Coin each, weighing 10 grams with a purity of 99.9 %. 94 winners will be given Amazon Voucher(s) worth ₹500.
At the end of the contest, from the pool of winners, seven Winners will stand a chance to feature on a billboard in their city showcasing their Name, Photo, and Rangoli alongside Rupali Ganguly.
The prize is non-transferable, non-refundable, and cannot be exchanged for cash or any alternative reward.
Coins and Vouchers will be provided to verified winners through the mode determined by the organizer.
Winners must provide accurate details and documentation, if requested, for Prize processing.
Prize fulfilment may take up to 2–3 months from the date of winner announcement.
SELECTION OF WINNERS
Winners will be selected and personally announced daily on the WhatsApp ChatBot.
Winners will be selected based on criteria determined solely by the organizer, including but not limited to creativity, and design of the Rangoli image uploaded.
Winners to be featured on the billboard will be selected basis the originality and creativity of the Rangoli.
The organizer's decision regarding winner selection shall be final, binding, and non-contestable.
CONTACTING WINNERS
Post the completion of the Contest, ITC shall contact each Participant who has won. ITC will inform the Participant by a message via the WhatsApp ChatBot that they have won the prize.
Winners will be contacted exclusively through the WhatsApp Chatbot. All Contest-related communication, including winner verification and information requests, will be conducted via WhatsApp Chatbot only.
In the event the Winner does not respond to the message in 3 days, the Winner’s participation in the Contest comes to an end and the Winner’s entry stands cancelled and Winner becomes ineligible to receive the prize. In such an event, another Winner may be shortlisted by ITC.
The Winners will have to provide a copy of their or their address proof such as valid passport, voter card, or driver’s license, a copy of which will have to be submitted at the request of ITC, without which the Participant may be disqualified from the Contest. The prizes will be given to the Winners post completion of such audit and verification process as deemed fit by ITC.
No Prize will be awarded if the information provided by the Participant at the time of entering the Contest is not factually correct.
By sharing their personal information with ITC, the Participants consent to collection, storing, processing and use of personal information i.e. name, address, mobile phone number by ITC, its affiliates, associates, agents, contractors and other third parties. The personal information is being collected by the Organizer and shall be retained by them.
Personal information given by the Participants shall be used to deliver prizes and for promotional activities by ITC Ltd its affiliates, associates, agents, contractors.
By participating in this Contest, the Participants acknowledge and consent to transfer and/or disclosure of their personal information by ITC to any third-party for providing services in relation to this Contest.
By participating in the Contest, participants grant the organizer a perpetual, worldwide, royalty-free right to repost, share, feature, publish, or otherwise use their Contest entry on Aashirvaad’s social media channels and related promotional materials without any additional compensation or approval.
The Participants have an option of not providing the personal information as required under this Contest. The Participants also have an option to withdraw their consent in relation to usage of Personal Information during the duration of the Contest. In such cases, the entry of the Participant shall not be considered and Participant shall not be eligible for the prize. The participants may reach out to itccares.orm@itc.in for such withdrawals.
TERMS & CONDITIONS FOR THE PRIZE
The Prize Winner shall follow the instructions given by or on behalf of ITC, when a message is sent to him/her by ITC informing him/her in the event of his/her selection as the prize Winner.
Award of Prize is subject to the verification of documents such as government Photo-ID proof such as valid Indian passport /residence proof/ Driver’s license PAN card and/or such other documents as may be requested and submitted by the prize Winner. After verification the prize Winner will be informed about the entire process of redemption of the Prize.
GENERAL CONDITIONS
The decision of ITC, as regards the selection of Winners and distribution of the prizes shall be final, subject only to ITC’s approval. No correspondence or any other claims whatsoever, in this regard will be entertained.
All right, title and interest, including but not limited to, the intellectual property rights in the Contest and the promotional materials, all data collected as a result of this Contest and in any and all responses received shall vest solely and exclusively with ITC. ITC shall be entitled to use the responses received or any information in connection with the Entry in any media for future promotional, marketing, publicity and any other purpose without permission or payment to the Participant.
All material submitted in connection with the Contest are assigned to ITC upon submission and become of the property of ITC exclusively. ITC may use such material in the manner as it may deem fit.
ITC reserves the right to change, defer, alter or cancel this Contest in part or full, or change any or all of the terms and conditions that are applicable, without giving prior intimation/notice of any kind and will not be liable for any consequential losses/damages. Any decision of ITC in this regard and in general with respect to this Contest and the terms and conditions thereto shall be final, binding and non-contestable.
The decision of ITC shall be final in all regards and no communication shall be entertained in this regard. None of the provisions of these Terms and Conditions shall be deemed to constitute a partnership or agency between any Participant and ITC and the Participant shall not have the authority to bind ITC in any manner whatsoever.
ITC shall be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any government restrictions.
Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of ITC.
ITC accepts no responsibility for loss of internet connectivity, claims or correspondence whether due to error, omission, alteration, tampering, unauthorized data hacking, deletion, theft, destruction, virus attack, transmission interruption, communications failure, hardware failure or otherwise. ITC shall not be liable for any consequences of user error including (without limitation) costs incurred.
RELEASE AND LIMITATIONS OF LIABILITY
ITC shall under no circumstances be liable, whether jointly or severally, for any loss or damage suffered or sustained (including but not limited to consequential loss), including for personal injury or property damage suffered or sustained or any costs incurred, as a result of acceptance of any Prize.
By entering the Contest, the Participant hereby releases from and agrees to indemnify ITC and/ or any of its respective officers/employees from and against all liability, cost, loss or expense arising out of acceptance of the prize or participation in the Contest including (but not limited to) personal injury and damage to property and whether direct, indirect, consequential, foreseeable, due to some negligent act or omission, or otherwise.
ITC accepts no liability, whether jointly or severally, for any errors or omissions, whether on behalf of itself, or third parties in relation to the prizes.
DISPUTES
The courts of competent jurisdiction at Bengaluru shall have exclusive jurisdiction to determine any and all disputes arising out of, or in connection with the Contest.
Further all issues and questions concerning the construction, validity, interpretation and enforceability of these terms and conditions, or the rights and obligations of the Participants and/or ITC and/or Partners of this Contest, shall be governed and construed in accordance with the laws of India.
In the event of any dispute, interpretation issue, or matter not covered under these Terms & Conditions, the decision of the organizer shall be final and binding on all participants.
