About the Initiative
Aashirvaad Smart India Program is a unique initiative aimed at creating awareness on the importance of Iodine and Iodized salt
Aim: To Reach 32 Districts & Over 30 Lakhs Beneficiaries Including Children, Pregnant Women & Lactating Mothers.
Location: Karnataka, Andhra Pradesh, Telangana
Partnership with: Institute of Global Development
What is Iodine Deficiency ?
Iodine deficiency is a significant, yet preventable, nutritional gap where the body lacks sufficient iodine to produce necessary thyroid hormones. These hormones are critical for metabolic regulation, energy management, and, most importantly, brain and physical development.
School Contact Program
“Under Aashirvaad Smart India Program, our students and teachers are understanding the importance of iodine in our diets and how to include foods rich in iodine as part of healthy diets through engaging quizzes and providing smart-boards. We also learnt how to identify iodized salt through simple household methods.”
Community Contact Program
Under the program, traditional art forms and street plays are used as means of communication to promote awareness of iodine deficiencies and importance of healthy eating practices aiming for a positive behavior change.
