AASHIRVAAD SPICES

ITC forayed into the branded spices market with the launch of AASHIRVAAD Spices in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder in SKUs of 50g, 100g, 200g and 500g each.

AASHIRVAAD Spices, operating in selected markets of south, east and north, have spread to a large consumer base and have emerged as a major player in basic spices in most regional markets. The spices are sourced directly from the farmers and selected by experts to ensure the right aroma, pungency and colour.

AASHIRVAAD CHILLI POWDER

To bring you AASHIRVAAD Chilli Powder, we select chilli the traditional way ; they have to be crisp, sun-dried and thoroughly cleaned. To source the chillies, we go directly to the farmers. They are then selected by experts to ensure that you get chilli powder, perfectly balanced in colour & taste.





AASHIRVAAD CORIANDER POWDER

AASHIRVAAD Coriander Powder is created from the best coriander seeds which are dry, healthy, full and round. Our experts select the best to ensure you get coriander powder that is perfectly balanced in aroma and flavour. To source the coriander we go directly to the farmers.





AASHIRVAAD CORIANDER POWDER

AASHIRVAAD Coriander Powder is created from the best coriander seeds which are dry, healthy, full and round. Our experts select the best to ensure you get coriander powder that is perfectly balanced in aroma and flavour. To source the coriander we go directly to the farmers.





AASHIRVAAD TURMERIC POWDER

AASHIRVAAD Turmeric Powder is prepared from turmeric selected by our experts directly from the farmers. The turmeric is selected the traditional way - it has to be crisp, sun-dried, free of impurities and golden in colour. This process ensures that the turmeric powder has a great flavour and is natural golden in colour.





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